Doctor's surgeries in Austria, Canada, Mexico and Australia all sell the same drugs from the same drug companies. With these small waves of digital media opportunity hitting the big brands from the grass-roots up, there must be a growing wall of noise building at senior management level.. (read more)

BP-TV are set to report results from their trial in the coming weeks, Gas Station TV last week announced their content deal with CBS, NEO just bought into Dot One's Repsol & Cepsa networks in Portugal and now this news from Future Media in India - it would seem that the gas station market is hot.. (read more)

The digital landscape in the UK is changing fast. After a few years of sitting back - suddenly CBS Outdoor, Clear Channel, Titan and JCDecaux are rushing to out pace each other as the leading digital outdoor providers in this vast advertising market. JCDecaux however seem to be set on coming out in front.. (read more)

The sheer scale of the digital signage roll outs in China continues to impress. For every 10, 50 & 100 unit outdoor implementation we hear about in the West - there is a 1000, 10,000 & 100,000 implementation already out there in China. Red Flag has more than 1,000 LED displays.. (read more)

There are two camps forming in the software market - those supplying the hosted 'software as a service' model and those supplying discreet programs for companies to use with their own resources. Scala have seen their software implemented all over the world by their early dominance of the latter model.. (read more)

Skiing provides a couple of the key media target demographics, 25-40 age-group males with enough money to be out on the slopes. According to a 2007 Snowsports Industries America study, consumers spent $623 million on apparel in snow sports specialty stores in the 2006-2007 ski season and that’s just the start.. (read more)

SeeSaw has established a digital out-of-home media network that now rivals the TV networks in terms of viewers. The interesting thing is that these networks all have very different viewer experiences - and likely measure their audiences in different ways. It will still take some harmonisation work from SeeSaw.. (read more)

This is one of those applications that gets digital signage people excited - a potentially very powerful end-to-end solution for real-time marketing. It does however cross the hitherto uncrossed chasm between marketing and IT and relies on a level of integration that most retailers haven't got to grips with yet.. (read more)

It does sound to good to be true - the idea that you can use your mobile phone as a remote control. However the theory though behind this alliance is that it connects all Leo Burnett's brand customers with a mechanism to track down exactly who is accessing their information.. (read more)

IPTV as a platform is strong in Europe - and streaming remains the future of the global networked signage industry. However the possibility of glitches in the network and the addition of the many different potential points of failure, tend to make a 'store forward' solution more attractive to most companies.. (read more)