Global Metro's must be jealously looking at the recent billion $ deal between the London Underground and CBS for advertising rights, and wondering if they too can secure similar boosts to their tight budgets. For Washington installing thousands of 65-inch displays would represent.. (read more)

Digital Signage represents a major investment - and, though generally accepted as having a positive impact on sales, there is no 'fool-proof' blueprint to its implementation. More professional independent research will keep retailers banging at our doors, even when consumers stay behind theirs.. (read more)

For the first time in Clear Channel's history its outdoor division has earned more than the company's radio assets. A strong indicator of the continued growth and power of the out-of-home media industry - even as Clear Channel only just begins its transition from static signs to digital billboards and.. (read more)

Visitors to 12 of London's Cineworld theaters got to do a lot more than watch previews; those in line at Six Flags Theme Parks got to do a lot more than just wait; and at Orange's new store in London and Hilfiger's flagship store in Dublin, window-shoppers got to more than just browse.. (read more)

Google has stated it wants to get into the digital signage advertising market - and has been investigating a number of the signage models in the market. This link up appears to be driven by CoolSign, but associating with the perceived success and user-friendliness of Google is a.. (read more)

The Shopping Mall media market has traditionally been the domain of Clear Channel and Titan. No more, CBS Outdoor with this major win appear to be aggressively moving into retail mall space. This means create further competitive bidding for other Shopping Mall estates and raise valuations in the sector.. (read more)

More interactivity and more audience participation - the trend of the week is bringing the consumer into a world where they can participate in the creation and control of new types of content. Suddenly the 'traditional' stand alone digital campaign is beginning to look a little old fashioned.. (read more)

Two leading industry strategists outline their technical visions of how Open Source and SaaS software models benefit the Digital Signage Industry - Michael Willems of EnQii talks Open Source.. (read more) and Brian Dusho of BroadSign talks 'SaaS' business models.. (read more)

The tailoring of generic signage solutions for specific industries is a growing area of interest. Generic digital signage has too often relied on 'media sales' to provide the business logic for implementation - but it is the possible internal benefits that should really be underpinning adoption.. (read more)

Sony which famously lost out to VHS with its superior Betamax technology back in the 80's has obviously learnt the lesson that consumers don't listen to techies. Though many consumers have opted for the wrong technology, this decision is great news for those of us who have been for a winner to emerge.. (read more)