Context plays a key role in the effectiveness of media and generic audience measurement tools must allow media customers to compare like-with-like. Digital signage addresses different viewer experiences, in some it could be measured as a poster, in others like TV, and in others print or point of sale merchandising.. (read more)

Though we cannot ignore the veto of the IT department, it is an important realisation for digital signage vendors that marketing departments call the shots. This means that most of our technical and feature driven marketing information is likely going over the heads of the people who really matter the most.. (read more)

The environmental impact of digital signage is an area of the business that has not been fully considered. Whilst there are likely to be some benefits from the reduction in printing and transport required to populate traditional signs, the overal issue of power consumption remains a mighty stumbling block.. (read more)

Bringing together signage and mobile applications should enable a number of synergies - providing larger audiences, enabling more interactivity, and delivering new types of service to both audiences. Networks will soon be judged more and more on their ability to provide certain forms of content and applications.. (read more)

In education the integrated content management power of the Cisco solution is incredibly valuable. Schools need large amounts of content distributed over a wide range of different channels - to different class rooms, student’s desktop PCs, digital signs around the building, and even to students' home TVs and monitors.. (read more)

Music is important to attract a young audience and this Wendy's campaign is a great example of how digital signage enables highly targeted campaigns for brands. The right audience, the right brand associations and all at a time when there is high likelihood of driving a purchase decision.. (read more)

The UK public markets are still looking for their digital media champion. Avanti was a candidate - and though sales are growing slowly, times have been tough since the demerger of their communications side. A new focus on local media sales is making the difference for the company.. (read more)

Though advertising growth in digital signage is often quoted as the fastest growing medium behind the internet - that is probably more of a reflection of its low starting base, than a real market paradigm shift. iSupply believe it is the lack of an accepted audience measurement system is hindering wider adoption of the medium.. (read more)

Arguments about the suitability of flash-based digital signage content, rather than 3D animation or video, have raged in the industry for many years. However digging behind the argument, you find the idea that 'flash is for the internet, and video is for signage' has actually come from hardware suppliers, and not content companies.. (read more)

Portable digital screens provide a potent mix of digital and human contact - which can be combined to offer fantastic recall and engagement for brand advertisers. With interactivity being the buzz word for 2008 - portable screens offer the ultimate form of interactivity with built-in instant feedback.. (read more)