Though the media market hasn't quite decided what they want digital signage network operators to measure - everyone knows that audience measurement information is vital for the industry to grow. As such the Vendors are driving down cost to build their market share.. (read more)

The growth in digital cinema is another piece in the digital signage infrastructure jigsaw. As movies are distributed digitally - so are pre-feature ads and other digital channels - from live TV events to lobby systems. The digital infrastructure creates opportunity for additional channels and pushes more brand advertisers into the digital arena.. (read more)

With Focus Media, Target and Airmedia all doing well on NASDAQ - the venture funds are looking for the next big digital media play. Advision have a good base and some great locations in Shanghai, Beijing and Shenzen. Giant LEDs are not cheap - and if it is to really scale its network across China, then the scale of funding required is going to very significant.. (read more)

With Apple having the upper hand in the 'wow' factor - Microsoft's 'Surface' product was designed to recapture some of the limelight. The iPhone, Nintendo's Wii and Surface are all part of the larger trend toward more natural gesture-based interfaces - that bypass keyboards and mice and evolve the 'man-machine' interface to voice activiation, touch, gestures and body movements.. (read more)

This change of strategy follows a financing round in March where Lightscape raised $7.5M on the US Public Markets. The proceeds are also to be used to fund its recently announced joint venture with Beijing Xintong Media & Cultural Development Co. Ltd to build a similar network of LED advertising screens in China.. (read more)

Viewing habits are changing – consumers want a more intense, targeted and one-to-one experiences. As the network viewing figures show, they are giving up on general entertainment. Meanwhile the growing ubiquity of digital signage is propelling it towards a medium for mass communication that vies with TV for audience and scale.. (read more)

Adspace chooses the 10 best deals and produces a 12-second spot for each, incorporating the ten spots into its six-minute programming loop. Because the selected items are editorial content, retailers do not pay for space or production but what it does do is generate “eyeballs” because retailers produce value for money promotions to ensure they are always one of the “Top Ten” best buys.. (read more)

The Sharp 65" panel is proving extremely popular in the large format market - and is being used in a number of outdoor signage projects. This software solution however seems more designed for the AV market - and smaller corporate installations - where companies expect to be able to buy a solution in a box.. (read more)

With Hughes announcing their deal with Carrefour last month, and continued roll outs from companies like Indoormidia (airport screens), ActTV (hotel network) and Elemidia (elevators). Brazil may finally be reaching the digital signage growth phase that is hitting the other big emerging economies of China and India.. (read more)

Once again we see how the latest round of advertising concessions for the big outdoor companies is being dominated by the push to go digital. With a matter of weeks of winning the contract off Clear Channel, Metrobus have announced sweeping plans to invest in digital.. (read more)