With non-stop retailer churn on most streets and malls, the resulting vacant windows makes great potential billboards. With empty shops also being ugly reminders of reasons not to shop, and potential economic woes - covering them up with attractive digital images is a win-win for landlords and other retailers.. (read more)

Digital out-of-home appears to have nothing to fear from growth in internet and online spending. In fact it would appear that online mediums are actually helping to promote the possibilities from digital. The barrier to faster growth is the lack of digital infrastructure - unlike the internet, digital out of home needs to be built.. (read more)

With most diners on their way to shopping destinations, brand messaging in Quick Service Restaurants is highly relevant. Entertaining media over an average half hour stay is also critical - hence the importance of the partnership with CDS Outernet. For CBS this is a significant departure from their current focus on grocery.. (read more)

The display's main objectives are to educate consumers on the proper way to concoct their favorite drinks, offer new recipes, highlight brands and, ultimately, increase sales volume. Since Diageo started installing these screen, sales of its premium brands have increased by as much as 190% .. (read more)

Protesting viewers brings the subject of self-regulation sharply into focus. It also emphasises the importance of being able to vary content according to individual regions and locations - so that different tastes can be accounted for and 'offensive' adverts can be pinpointed and removed without the channel going off-air.. (read more)

The US Government has personnel deployed all over the world - and communicating with them for learning and training services is a huge task. Many corporations are already using digital signage internally to educate staff about new product lines or to communicate company news, and it makes sense for the Government to follow suit.. (read more)

Dollar General has the scale, muscle and relationships to make DGTV a major part of its business and a strong feature of its retail experience. Their approach is different to some of the other major retailers' efforts - in that they have sought to integrate the system more into the 'life of the store' - and not just bolt screens to shelves.. (read more)

GSTV is looking to create the first digital signage celebrity - and no doubt hoping that this campaign will prove as attractive a vehicle for advertisers as TV shows like American Idol. Either way, this will find GSTV some fresh broadcast talent to host specific dedicated content segments just for themselves.. (read more)

Out-of-home initiatives have enabled networks to leave the simple touch screen and keyboard behind, delivering large and scalable audiences through mobiles phones, bluetooth and gesture-based interaction. To these we can now add remote participation through social networking sites - a whole new dimension with a whole suite of new possibilities.. (read more)

Electronic labels open the door to the reality that these pricing devices will soon integrate sound and video for promotional, nutritional, educational and comparison information. The arrival of e-labels in 2009 will therefore herald the beginning of a whole new era of shelf-edge digital signage possibilities.. (read more)