The Indian outdoor industry is estimated at $500M - and is said to be growing at around 20% a year. It is anticipated that by 2010 it will account for 10-12% of the country's total ad spend. With western markets slowing - it is no surprise that the big private equity funds are looking east for the next big deals.. (more)

As the media landscape becomes more diverse, the opportunities and threats to companies such as Mindshare become that much greater. With digital signage offering easier and more accessible buying and scheduling through the internet - the agencies need the ability to offer wider value add.. (more)

Sports networks are attractive to advertisers because they provide certified attendance figures with a targeted and measurable emotionally engaged audience. Stadiums are becoming more like shopping malls, and every year sees larger, more diverse crowds spending more time and more money within these venues.. (more)

Channel M announced raising $6M in January from Ascend Venture Group and Vintage Capital. Following up so quickly with a further funds means that Channel M is either tidying up its shareholder base, planning another major announcement, or expanding extremely fast - either way it is building a base of strong shareholders to underpin its growth.. (more)

The financial sector has been a major adopter of kiosk and digital signage technology. Most banking customers are now well trained in the use of self-service technology, and pushing more and simple activities into self-service helps banks to improve efficiency and employ their valuable staff more in selling higher income product categories.. (more)

Persuading brands onto the digital medium is all about providing compelling audience data, and Adcentricity's aim to bolster its research with this finance, is an excellent way of building its proposition to both advertisers and other networks. For Propulsion, investing in a media planning business appears a great short-cut into the industry.. (more)

This deal expands OnSite's corporate reach and gives them more content. Boondoggle's games help to draw more customers to screens which will encourage an increasing roster of advertisers to sponsor the games. With more locations added through this acquisition coupled with organic expansion plans, OnSite’s revenue is set to continue growing.. (more)

If you can change content at will, can a clever hacker not do the same? When implementing DooH software, you need to be very aware of the need for security. Risk is not acceptable and experimentation is unwarranted. The good news: establishing a secure network is not difficult if done right.. (more)

LCD still has plenty of life left in it - there is quite some way to go in the development of color grading on OLEDs. However the growing need for more power efficient displays in mobile devices (where people want to watch video on batteries) and outdoor applications (where high ambient light is spiking backlight needs) will drive the development of the OLED market.. (more)

Nielsen has acknowledged that the new audience data will not be perfect, but it is a pragmatic solution for the rapidly growing industry, and one that will at least provide a kind of structure for common estimates. It is encouraging is that Nielsen (and recently the OVAB), both of which are highly influential, are trying to get to grips with this important topic.. (more)