For Lightscape, tieing up with the world's largest advertising agency provides the benefit of access to a global selection of household brand names. Perhaps we are seeing a new trend emerging, with advertising agencies tieing up with operators to secure high-profile digital signage sites (like record companies and music venues), and thereby limiting their competition and keeping prices down... (read more)

TELentice was born out a of joint venture with Fujitsu in Australia. They originally established themselves in Asia Pacific and hit the global radar by securing the deal with CBS Outdoor for the London Underground content management system. In the US, their highest profile installation has been at the Mall of America. Fujitsu has great credentials and channels into the retail sector - so this partnership is a great step for TELentice's business in the US... (read more)

LocaModa is enabling the new buzz in digital signage - recent tie-ups with Clear Channel, TouchTunes and now EnQii - confirm social networking as the new must-have interactivity feature for digital signage networks. Tieing this up 3 ways - with cell phone texting - into a single content management system shows how previously stand-alone digital signage systems are having to open up their APIs to work with 3rd party applications... (read more)

In what are tougher times for IT related businesses, it is extremely encouraging to see real confirmation of digital signage sales growth from a company such as Jaco. They represent the building blocks of our industry and if they are seeing more LCD panels being purchased, then we can be confident that installation, software, content and media revenues will all be benefitting downstream... (read more)

Turkey's economy is fast developing as they approach membership of the European Union. It is already a hugely popular tourist destination, and offers an exciting media opportunity for international brands. Digiboard now has 800 screens in 38 sites, it got into the market with the concept of putting screens onto their gas pumps, but quickly saw the wider potential of the medium, and has now established itelf as the market leader in Turkey... (read more)

Video mobile calls and advertising on your wrist watch was how the future of technology used to be presented. Now with the arrival of full colour round LCD displays, it has become a possibility. The concept opens up the display market to a whole new world of products, and enables a new generation of video and digital media opportunities... (read more)

There are a number of reasons why brands might choose to add digital shelf-edge displays to their marketing mix. The product may need explaination or demonstration, it may have lifestyle aspects that can be brought to life by video, or it may simply need to stand out from the crowd. The perfume market is incredibly competitive (815 product launches in the UK in 2007 alone!!) and Diesel understood it needed to have maximum impact from the moment it hit the shops... (read more)

This system is straight from the special effects department - and is an example of how advertising technology can be used to improve the customer experience in one the world's most boring environments. The use of the new SideTrack system suddenly turns a dull metro tunnel wall into a train ride through anywhere - the bright video images are unmissable - and the overall efffect is such that this technology is likely to start appearing across global metro's very quickly... (read more)

Buzztime’s results for the first quarter show a company that has had to expand its administration to manage its rapidly growing screen network – but for whom the media sales revenue increases have failed to match up. To turn things around, the Company is to focus all its attention on Out of Home screens and they are hoping recent upgrades to allows individual outlets to brand theor own content should see stronger local media sales develop... (read more)

Broadcast International’s patented video compression software delivers live HD video at under 3Mbps, cutting bandwidth requirements to a mere fraction of that currently required for HD-quality video over satellite, cable, IP and wireless networks. For users, such as McDonald’s this reduces the costs of providing live high quality dedicated broadcast channels. SkyRec are now installing to 355 sites... (read more)