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Monday 16th June :: The Screen To Hold Interactivity Event |
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The growing possiblities around interactivity are behind some of the most exciting developments in the digital signage industry. As ever The Screen Forum has lined up an impressive list of speakers - including Stephen Randall of Locamoda, Andrew Lambourne of SysMedia, Tim Ritson of Vision Media Group and Udi Lederer of EyeClick.. (read more) |
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Monday 16th June :: UK's Met Office Enters Weather Provsion Market |
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No other feature of British life changes as regularly as the weather and this makes it perfect content to underpin relevant digital signage. On TV weather has become a major source of sponsorship revenue - and its unique qualities of immediacy, broad appeal and adaptability makes it one of the most attractive media properties available.. (read more) |
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Tuesday 17th June :: Digital Recall Wins Macao's Venetian Hotel |
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Like malls, casinos are all about dwell-time and keeping customers in the building. As the casinos get ever bigger, and offer more entertainment opportunities - having their own content channels is a logical addition to the creation of a world-within-a-world. With Macao recently overtaking Vegas, there is going to be plenty more opportunity.. (read more) |
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Tuesday 17th June. LG Partners With Gas Station Media |
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There is a growing trend for barter arrangements in media. We are seeing network and site owners looking for companies who are prepared to sponsor their hardware costs in return for guarranteed advertising space. In the offices of some European media companies it is not uncommon to see box-fresh furniture and high specification PCs.. (read more) |
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Wednesday 18th June. Nanonation Integrates Text-To-Screen Application |
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The addition of added-value applications to digital signage software platforms has been the name of the game in 2008. First it was adding content systems such as weather, then it was audience measurement systems, then media sales aggregation software, and now the latest thing is mobile and text-to-screen applications.. (read more) |
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Wednesday 18th June. Borders Chooses Reflect Systems For Wider Roll Out |
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Following a successful pilot the network was installed into nine locations, now it is being extended to a further 5. Bookstores globally are fighting an uphill battle to maintain their market share against internet retailers. One way they can respond to this competition is to make visits to their stores more fun and informative.. (read more) |
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Thursday 19th June. TechnoVision Supplies Romania's First LED Billboard |
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Having joined the European Union, Romania is under-going a major transformation. In the first years of membership, the EU floods new countries with money - and this is transforming Romania's economy. With limited alternative media options digital signage offers a good route to access the country's growing affluence.. (read more) |
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Thursday 19th June. EYE Ties Barclays Bank to Long Term Airport Deal |
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Manchester Airport has recently be re-developed to attract more business travellers - the kind of customers that banks like Barclays want to target. HSBC has been a significant investor in airports - and the competition between brands for business travellers is allowing network operators like EYE to tie up these longer term contracts.. (read more) |
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Friday 20th June. PlasMedia Selects Helius Software For Mall Network |
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There are still a lot of networks out there that still haven't connected their screens to remote content management systems. As Focus Media in China will confirm, the 'sneaker net' model of teams of people updating screens manually can in many cases be an efficient, low cost and reliable solution.. (read more) |
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Friday 20th June. EcoMedia Links With CBS To Extend 'Green Cities' Project |
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Approvals for new outdoor media projects is getting more difficult with councils under pressure to protect urban landscapes and nightskies. Being able to offer community enhancing 'green' initiatives provides a much stronger incentive, and the tie-up with a major player like CBS offers credible access to mainstream big brand advertisers.. (read more) |
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