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Monday 23rd June : Warburg's Win Race To Invest In Laqshya |
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India has been on the receiving end of number of these such deals - and there was hot competition between different investment houses for this contract. The Indian outdoor industry is estimated at $500M - and is said to be growing at around 20% a year. By 2012 it will account for 10-12% of the country's ad spend ..(read more) |
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Monday 23rd June : doPublicity Tap Into Micro-Network Market |
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This is an interesting take on the digital signage concept - as there is no reason why local entrepreneurs and small shopping groups should not be implementing their own networks. The costs no longer need to be prohibitive and with the basic tools and some relevant content in place, there is a proven appetite from local advertisers ..(read more) |
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Tuesday 24th June : TouchTunes Gets Exclusive Record Launch |
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This is a great example of how digital signage and entertainment networks are challenging the traditional channels for media cut-through. TouchTunes has a fantastic installed base, and with 1.5 million song plays a day it can easily target the bars and clubs most appropriate for a re-release record of this type ..(read more) |
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Tuesday 24th June : Vega Wins Hong Kong MTR Tender |
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The competition for this account was intense - Vega appears to have won it by focusing more on traditional AV presentation solutions, than the industrial ruggedised solutions one would normally expect in a metro environment. Unlike many other transit operators, the MTR has a history of installing the equipment itself ..(read more) |
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Wednesday 25th June : WPP Research Shows 'Context Is King' |
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This report sounds like good news for the digital signage industry. Digital signage is all about context and situation. The medium at billboard level gives the public impact that gets campaigns talked about, and at in-store level it provides the proximity that can drive sales and make a difference at the point of sale ..(read more) |
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Wednesday 25th June : AT&T Promotes Stratacache For Its Digital Signage |
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Like Cisco, AT&T sees that video over networks is a great way to employ its bandwidth and networking products. This is a good opportunity for Stratacache, AT&T have a major blue chip customer base and plan to follow this announcement with a $70M global investment in network infrastructure to support its digital media plans ..(read more) |
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Thursday 26th June : Australia's PDM Integrates Quick Response Technology |
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The consumer mobile market has traditionally not embraced channels like Bluetooth with much enthusiam - however QR technology has been bucking the trend in Japan, and has been adopted by retailers from all sides of the industry. The general moves towards direct communication with consumers offers huge marketing potential ..(read more) |
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Thursday 26th June : Reactrix Links With Samsung For Hilton Hotels |
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Reactrix are at the leading edge of the more 'human' interface. As with promised developments in PCs - where Microsoft and others are working to lose the keyboard and mouse - so in interactivity are hands and gestures and more normal behaviour being recognised and responded to by the digital signage systems in real time ..(read more) |
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Friday 27th June : RDM Puts Playlist Control In Users' Hands |
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A number of networks already show different playlists at different times of the day, but this for the first time puts the control in the hands of the user - and it is a neat sales feature as it adds a further ROI to drive adoption. Promotional advertising that is directly selected by a viewer will have a higher media value than simple looping ads ..(read more) |
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Friday 27th June : Sony Launches 'Lite' Version Of Its Ziris Software |
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A good many digital signage vendors are finding that complexity doesn't sell easily. As networks tend to start small, starting simple also makes good sense. It is always possible to upsell more complex features as the network's complexity grows. This is also what the suppliers of 'free' content management software have realised ..(read more) |
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