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The Screen Events for 2008
The Screen Forum, dedicated to providing an industry focal point through thought-leadership, education and networking. The links below will take you to the video download page where you will be able to view all the presentaions in full. |
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The growing possibilities around interactivity are behind some of the most exciting developments in the digital signage industry. Interactivity has moved on from its simple one-person, one-touch beginnings to now encapsulate multi-touch opportunities, gesture-based control, audience participation, mobile phone response and bluetooth messaging. Click for the Interactivity Video Page |
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With the digital signage industry moving into the advertising mainstream, the subject of Audience Measurement now needs to be addressed. Every established media format has its own measurement tools - by which the advertising industry judges its relative value. No recognised system for digital signage has yet evolved. Click for the Audience Measurement Video Page |
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The next two Screen Breakfast Briefings will cover;
The complex and competitive world of digital signage content management software.
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The fight for supremacy in digital out-of-home formats
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