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INTERACTIVITY IN DIGITAL SIGNAGE & OUT-OF-HOME ADVERTISING
The Hospital, Private Screening Room, Covent Garden, London, United Kingdom
The growing possibilities around interactivity are behind some of the most exciting developments in the digital signage industry. Interactivity has moved on from its simple one-person, one-touch beginnings to now encapsulate multi-touch opportunities, gesture-based control, audience participation, mobile phone response and bluetooth messaging.
Advertisers are seeing that interactivity offers enhanced brand engagement, provides direct audience measurement and builds a stong ROI case for digital signage campaigns.
The UK-based Screen Network Owner's Forum meeting on Friday 27th June will be an informal breakfast meeting with brief presentations and case studies by advertising and digital signage market specialists and an opportunity to network and discuss the opportunities raised;
Agenda:
* Stephen Randall, CEO of Locamoda Inc, the mobile platform that connects digital sites to social networks on the Internet, will discuss the potential for audience engagement and experiential marketing from connecting people with places.
* Andrew Lambourne, CEO of SysMedia the company behind the Teletext and Sky Interactive services will discuss the interactive experience in the TV, IP-TV, TV SMS and Teletext markets – what has been learnt and how customers have refined their services
* Tim Ritson Sales & Marketing Director of Vision Media Group will be looking at how VMG use Bluetooth and text based interactivity to build ROI within their shopping Mall & Theme Park advertising networks
* Udi Lederer, Marketing Director of EyeClick will discuss the latest interactive devices that are available to network owners, from gesture-control, to multi-touch, floor, table and surface interactivity options.
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Date & Time: Friday 27th June 2008, 9am - 11am
Venue: The Private Screening Room, The Hospital, 24 Endell Street, London WC2 9HQ
Costs: (includes breakfast)
- Free To Screen Members : please register at info@thescreen.org.uk
Payment: Payment by PAYPAL, or cheque to The Screen Forum Ltd, 20 EastCastle Street, London W1W 8DB
Note: There are very limited places for this breakfast briefing, so please register as soon as possible.
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