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PLATT Retail Institute Papers. PRI is recognized as a world-leading expert in research and consulting to retailers, media companies, hardware, software, transmission, and other major business enterprises in the Digital Communication Network (aka digital signs) industry. The genesis of thedge bridge between the university and retail industry and its related vendors.

Members of The Screen Forum - to recieve 15% off email info@thescreen.org.uk

-Test Results From a Bank Branch Digital Communication Network $1000
The importance of the customer experience at a bank has been established. This is leading many institutions to evaluate methods to enhance the bank branch environment...
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  Impacting the customer experience at a bank branch through a digital communications network $1000
In this Working Paper, we detail the attributes of
a branch DCN. The significance of the branch
and the importance of enhancing the customer experience therein is also...
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  Deployment and test of a retail digital communications network by the United States Postal Service $1000
Issues surrounding retail digital communication networks ("DCN") revolve around strategy, deployment, and measurement. Prior research...
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  Leveraging the impact of retail digital signage advert through behavioural merchandising $500
This Working Paper details the benefits associated with Retail Digital Signage (“RDS”),
and introduces the theory of Behavioral Merchandising (“BEM”). RDS’s attributes...
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  Establishing retail digital signage as a new medium and measuring its effectiveness $750
This Working Paper details the benefits associated with Retail Digital Signage (“RDS”),
and introduces the theory of Behavioral Merchandising (“BEM”). RDS’s attributes...
ABSTRACT | PAGE SAMPLE | CONTENTS
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  Implications for retail adoption of digital signage systems $250
Digital signage systems are rapidly being adopted by some of the largest retailers in the world, including Tesco, Target, the United States Postal Service and the Bank of America...
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  The next two Screen Breakfast Briefings will cover;

The complex and competitive world of digital signage content management software,

The fight for supremacy in digital out-of-home formats